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Download the report and learn:

  • How many marketers are already using GenAI and which industries are leading the adoption.
  • The top benefits marketers appreciate most—from creative innovation to efficiency gains.
  • How much budget companies plan to allocate to GenAI by 2025.
  • The impact of Google’s decision to retain third-party cookies and how it’s reshaping marketing strategies and budgets.

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Smart Audience Extension: Unveiling Possibilities with New Technologies

Smart audience extension is revolutionizing digital advertising by leveraging AI, data analytics, and contextual targeting to reach untapped, relevant audiences with precision. By combining AI-driven audience profiling, automated programmatic advertising, and integrated data strategies, it enables personalized and privacy-friendly targeting. Tools like PrimeAudience’s ContentGPT empower brands to scale outreach effectively, redefining audience engagement in a cookieless, privacy-first era.

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What’s Next With Demographic Targeting?

As demographic targeting becomes limited by the changes in third-party cookies, we explore how content-first and probabilistic methods can ensure user safety and still allow for accurate ad targeting.

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