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  • The impact of Google’s decision to retain third-party cookies and how it’s reshaping marketing strategies and budgets.

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Interest Groups and Custom Audiences – What Are They?

How can we square the circle of highly personal online ads without encroaching on people's personal data? We look into how grouping users is becoming a key way of reaching individuals without overreaching on privacy.

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Precision Marketing Elevated by ContentGPT

ContentGPT refines digital marketing by enabling precise audience targeting through PrimeAudience. It ensures relevant ad placements and expands reach with its related audiences feature, suggesting new segments for exploration. This automation improves efficiency, accuracy, and scalability, helping marketers optimize campaigns and discover new growth opportunities.

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