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The digital world is rapidly evolving, and with the launch of Google's Gemini and its groundbreaking generative AI capabilities, we're stepping into a new phase of digital advertising. PrimeAudience is leading this change, using AI to bring a new level of personalization and engagement to advertising.

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Elevate your digital advertising game in the cookieless era. Dive into our latest article to discover how contextual targeting is evolving and uncover innovative strategies for precise, privacy-conscious, and high-impact advertising.

The cookieless future is coming, but immediate cookieless solutions might not fully replace third-party cookies. Find out more in our article and keep an eye on long-term, innovative solutions like Privacy Sandbox for a future-proof advertising strategy.

Read our new article and delve into the super-topical world of cookieless solutions. Personalization has long been an ad campaign superpower, but how can brands continue to personalize effectively in a cookieless context? This article illuminates how Protected Audience API, part of Google’s Privacy Sandbox, offers a granular analysis of user behavior without any compromise on anonymity.

As demographic targeting becomes limited by the changes in third-party cookies, we explore how content-first and probabilistic methods can ensure user safety and still allow for accurate ad targeting.

How can we square the circle of highly personal online ads without encroaching on people's personal data? We look into how grouping users is becoming a key way of reaching individuals without overreaching on privacy.

Learn the exact coordinates of where the industry is on behavioral targeting and perhaps more importantly; how the unprecedented challenge of a cookieless world can not just be navigated by brands, but leveraged for advantage.

With the imminent phasing out of third-party cookies advertisers are shifting focus to first-party data. This entirely transparent and freely-given data will become vitally important in the upcoming cookieless era to build comprehensive user profiles. This article dives into the different methods and tools available for the segmentation of such profiles to power more efficient online ad campaigns.

The Protected Audience API is a powerful tool for building interest groups without the use of third-party cookies. Find out more in our latest article on the topic and stay tuned for more.

The deadline for phasing out third-party cookies from Chrome is approaching, and Google has no intention of further delaying it.

Navigating the shift from third-party cookies to new, privacy-friendly solutions in digital advertising is our next big challenge. Stay tuned for a detailed exploration into innovative methods that maintain personalization without compromising user trust.