COMPANY BLOG
The digital world is rapidly evolving, and with the launch of Google's Gemini and its groundbreaking generative AI capabilities, we're stepping into a new phase of digital advertising. PrimeAudience is leading this change, using AI to bring a new level of personalization and engagement to advertising.
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Read our new article and delve into the super-topical world of cookieless solutions. Personalization has long been an ad campaign superpower, but how can brands continue to personalize effectively in a cookieless context? This article illuminates how Protected Audience API, part of Google’s Privacy Sandbox, offers a granular analysis of user behavior without any compromise on anonymity.
With the imminent phasing out of third-party cookies advertisers are shifting focus to first-party data. This entirely transparent and freely-given data will become vitally important in the upcoming cookieless era to build comprehensive user profiles. This article dives into the different methods and tools available for the segmentation of such profiles to power more efficient online ad campaigns.