PrimeAudience Wizard Now Fully Integrated into Adlook SMART

PrimeAudience and Adlook are launching a new native integration that brings the full power of the PrimeAudience Audience Wizard directly into the Adlook SMART Platform. This enhancement gives marketers complete, self-service control over building custom audiences inside the DSP, powered by cutting-edge generative AI, without relying on external tools or complex workflows.

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From Smart Audiences to Full Self-Service Control

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To date, the partnership between PrimeAudience and Adlook was most visible through Smart Audiences, a managed‑service audience solution powered by PrimeAudience and activated through Adlook DSP. Advertisers using Adlook could tap into high‑performing audience segments created with PrimeAudience’s proprietary ContentGPT technology.

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In practice, that meant:

• PrimeAudience teams used their AI technology and expertise to design bespoke audiences for each campaign.
• Adlook activated those audiences programmatically via the SMART Platform.
• Advertisers benefited from precise targeting, but the process itself was largely handled by experts on their behalf.

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This model has been used successfully across many campaigns, delivering strong on‑target reach and engagement. For many advertisers, the natural next step was to access these capabilities directly, within a self-service DSP interface — a functionality that is now fully available.

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What’s New: Audience Wizard in Adlook SMART

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PrimeAudience Audience Wizard is a GenAI‑powered tool designed to make precise audience targeting effortless. Using the proprietary ContentGPT engine, it scans the open web to identify the most relevant publisher URLs for a given brief – not just from an existing library, but from live content.

With the new integration, Adlook users can now create tailor‑made audiences natively within the DSP, using the same advanced technology behind Smart Audiences. No switching between platforms. No manual uploads. Just one intuitive flow.

The result is a faster, cleaner, and more automated process, fully aligned with the everyday needs of performance-focused marketers.

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For Adlook clients, the integration brings a clear set of benefits:

• Simplified, automated targeting setup

The process of preparing audience strategies becomes faster and less manual. Audience Wizard turns a brief into an actionable audience with much less back-and-forth.

• GenAI targeting, natively in the DSP

PrimeAudience’s state-of-the-art generative AI technology is now available directly inside Adlook SMART – no extra logins, exports, or complex integrations.

• Better on-target reach and engagement

Our campaign results show that PrimeAudience-powered audiences deliver stronger on-target reach and higher engagement, particularly when tailored to specific campaign objectives.

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In short, targeting becomes both smarter and easier to operate.

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A Bespoke Integration: Engineered End-to-End for Adlook

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Rather than relying on a standard third‑party data connector, PrimeAudience and Adlook engineers developed a tightly aligned, native integration from the ground up.

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This deep collaboration within a shared technology ecosystem ensures:

• Minimal friction in setup and everyday use.
• High‑speed data flow and automatic optimization.
• Priority access to improvements and new features.
• A deeper level of performance and stability than typical external integrations.

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Looking Ahead

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The Audience Wizard integration marks an important milestone in the PrimeAudience–Adlook collaboration. Designed with future-proofing at its core: Adlook’s next-generation DSP and PrimeAudience’s targeting intelligence support both cookie and cookieless environments, remaining fully compatible with all major and emerging AI-native browsers. As the digital landscape evolves, this ensures advertisers benefit from stable, scalable audience strategies and stay ahead of the curve with privacy-first, AI-driven solutions focused on measurable results.

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