
The 2025 holiday season is shaping up to be one of the biggest yet. According to the National Retail Federation, U.S. consumers plan to spend an average of $890.49 per person on gifts, decorations, food, and other festive items — the second-highest level on record. Overall holiday retail sales in November and December are projected to reach $1.01 to $1.02 trillion, growing by around 4% year-over-year.
For brands, this moment is both exciting and demanding. Shoppers’ attention is fragmented across countless channels, and competition for every impression intensifies weeks before December. The challenge isn’t just to show up — it’s to stand out. It’s about finding the audiences who aren’t just browsing but are ready to buy, to gift, to celebrate.
To cut through the noise and help brands and agencies stand out, PrimeAudience’s Holiday Audience Package combines privacy-safe behavioral, interest, and purchase-intent data enabling them to connect with consumers who are most likely to convert.
Discover our selection of Holiday Audience Packages, ready to activate through a Deal ID and designed to help you capture peak-season intent in real time. Each segment is built from privacy-safe insights based on behavioral and contextual relevance — enabling you to reach shoppers across devices who are comparing options and making final purchase decisions.
Looking for something beyond our predefined packages? We’ve got you covered. With our proprietary ContentGPT technology, you can request custom audiences aligned with your specific goals.
Simply describe your ideal target profile, and we’ll build a real-time, high-relevance audience tailored precisely to your brand’s Holiday objectives.