First-party Data

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First-party Data

Elevate your digital advertising game in the cookieless era. Dive into our latest article to discover how contextual targeting is evolving and uncover innovative strategies for precise, privacy-conscious, and high-impact advertising.

With the imminent phasing out of third-party cookies advertisers are shifting focus to first-party data. This entirely transparent and freely-given data will become vitally important in the upcoming cookieless era to build comprehensive user profiles. This article dives into the different methods and tools available for the segmentation of such profiles to power more efficient online ad campaigns.