About us
PrimeAudience is a global custom audience provider, transforming how businesses engage with new customers.
By leveraging proprietary generative AI technology and advanced data analytics, PrimeAudience enables marketers to access high-quality audiences at scale, driving enhanced user engagement and superior performance. With a focus on innovation, PrimeAudience allows you to achieve your goals, whether you're looking for audiences with or without user identifiers.
Why we built
PrimeAudience
PrimeAudience
Finding the right audience has become one of the biggest challenges in programmatic advertising.
The decline of third-party cookies, fragmented data sources, and growing privacy expectations have made it increasingly difficult to reach the right users efficiently. At the same time, advertisers need solutions that are both scalable and transparent.
PrimeAudience was created to help advertisers improve audience targeting, reduce wasted media spend, and simplify audience creation without changing existing campaign workflows. Our mission is to give all marketers access to their desired, high-quality audience at scale.
Developed
by rtb house
by rtb house
PrimeAudience is developed by RTB House, a global marketing technology company recognized for its expertise
in artificial intelligence and programmatic advertising.
For years, RTB House has invested in proprietary AI technologies that power advertising solutions for leading brands around the world. PrimeAudience builds on this experience, bringing advanced content intelligence to modern audience creation.
Our principles
Client-first
Every audience starts
with a clear understanding
of the people advertisers
want to reach, ensuring that audience creation stays closely aligned with their campaign goals and specific needs.
Flexibility
PrimeAudience is designed to support existing programmatic workflows through self-service, managed, and marketplace activation, allowing teams to choose the model that best fits their business.
Continuous innovation
We continuously improve our AI models to help marketers adapt to changes in online content, advertising technology, and market needs.
Why brands and agencies work with PrimeAudience
Advanced content intelligence
PrimeAudience Intelligence combines generative AI with deep content understanding to create precise audiences aligned with specific campaign goals.
Proven performance
PrimeAudience has delivered measurable campaign results for leading global brands across different markets and industries.
Global by design
Designed to support campaigns across multiple markets, languages, industries, and audience strategies.
Easy to adopt
PrimeAudience fits into existing workflows and supports audience activation without additional integration.
Developed by RTB House
Backed by a leader in AI-powered performance marketing, PrimeAudience combines deep technological expertise with a strong focus on measurable results.