August 19, 2026

From Search to Synthesis: Why AI regulation needs an open web framework

In AI Tech Park, Mateusz Rumiński, VP of Product at PrimeAudience, looks at how AI is changing the way users access information and why regulation must protect the openness of the digital ecosystem.

The article draws a parallel between today’s AI regulation debate and the industry’s earlier response to third-party cookie deprecation. Rather than relying on top-down rules, Mateusz advocates for a framework built around transparency, collaboration, and shared governance. The focus is on preventing AI-driven discovery from becoming overly centralized and preserving fair access for publishers, brands, and smaller players across the open web.

Where cookies once governed access to user data, AI now governs access to knowledge, content, and commercial opportunity. […] The decisions made today will shape the digital economy for years to come. By prioritizing openness and inclusivity, the digital media industry can build a regulatory framework that supports both innovation and competition.

Read the full article on AI Tech Park.